Events
Event coverage
Specific or even exclusive content allows the brand to differentiate itself and attract qualified contacts to its website. Branded content is one of the keys to successful event communication.
Event media coverage
Arouse interest in the event, support its marketing phase
Communicating about an event, trade show or summit generally involves a marketing plan. SpringMedia helps you to effectively disseminate your messages on various international media outlets.
Whether you are an exhibitor or not…
The mission is always to inform and promote your activity without forgetting the main objective, to transform a media-digital campaign into prospects and therefore into future customers.
Depending on the future event, SpringMedia attaches paramount importance to defining the parameters of its campaigns both on the profiling of the target audience and the best media that support these media operations (systematic profiling of socio-economic categories and origin geographic location of an event’s audience).
When the public and the media are targeted, SpringMedia communicates on the media retained the next event by detailing the key information of this one. On the SpringMedia platforms, readers discover the market players in a fun way, such as you, and interact through marketing tools encouraging the creation of prospects or future customers.
By implementing these different media coverage strategies, we create together the pre-event events in order to attract the attention of your target audience and increase the chances of generating a large number of participants, prospects and future customers.
Content at the heart of the event
More than ever, events and digital media go hand in hand. Digital media is an essential lever to energize an event, increase the lifespan of an event, target and collect qualified prospects
Digital-media
Create the ideal media coverage
To achieve your event marketing goals and turn your brand into a reliable business, you need to get media coverage. SpringMedia helps you spread your messages and target your audience using the right techniques.
Take advantage of the news thanks to our broadcast solutions and bring the facts around your event.
Take advantage of the news thanks to our broadcast solutions and bring the facts around your event.
Want to know more about pre- and post-event campaigns?
SpringMedia advisers are at your disposal to inform you of upcoming events and choose the best digital format for your campaign.
Pre-event
Pre-event digital-media coverage
Media coverage before an event such as a trade show, conference, webinar, is crucial to build anticipation, generate excitement and capture the attention of the target audience, create the event before the event.
Post-event
Post-event digital-media coverage
Media coverage after an event is essential to prolong its impact in order to maximize its visibility and generate new opportunities.
Communicating on the highlights (photos, videos, testimonials and interviews), key figures, highlights of the event through relevant media helps to continue the commercial dynamic.
SpringMedia post-event campaigns and particularly our “what not to miss” sections allow our clients to extend the event and generate new business opportunities.